Job Title: Director
Location: SBC Corporation
Department Name: Content Studio
Req #: 0000268999
Status: Salaried
Shift: Day
Pay Range: $133,800.00 - $174,100.00 per year
Pay Transparency:
The above reflects the anticipated annual salary range for this position if hired to work in New Jersey.
The compensation offered to the candidate selected for the position will depend on several factors, including the candidate's educational background, skills and professional experience.
A Typical Day
Reports to the AVP, Intake & Content Studio and serves as the creative leader responsible for the health system s visual communications strategy, artistic direction, creative standards, and multi-channel content production.Leads the centralized writing and visual communication teams and oversees writing, design, photography, videography, multimedia production, and related creative disciplines while ensuring enterprise brand consistency and creative excellence.
-Lead the overall creative vision, artistic direction, visual communications strategy, and brand expression for the Content Studio,
-Provide leadership and development to Content Studio Managers and creative professionals
-Establish enterprise creative standards, visual identity systems, and storytelling methodologies
-Serve as creative authority for campaign concepting and creative approvals
-Partner with leadership to translate organizational priorities into integrated communication campaigns
-Direct development of Enterprise creative briefs and visual narratives
-Align creative resources and priorities with approved intake requests
-Oversee quality assurance across writing, design, photography, videography, and multimedia production
-Champion innovation and emerging creative technologies and trends
-Ensure compliance with brand standards, accessibility, privacy, and governance requirements
-Oversee external creative partners and vendors
-Monitor creative performance metrics and continuous improvement initiatives
This Role Might Be For You If ..
-Expert knowledge of creative direction, visual communications, brand management, and integrated marketing campaign development across digital, print, experiential, and multimedia channels
-Demonstrated ability to lead, inspire, and develop multidisciplinary creative teams while fostering a culture of innovation, collaboration, accountability, and creative excellence
-Advanced understanding of design theory, visual storytelling, typography, photography, videography, motion graphics, user experience, and content strategy principles
-Strong strategic thinking capabilities with the ability to translate complex business, marketing, communications, and healthcare objectives into compelling creative solutions
-Comprehensive knowledge of enterprise brand governance and the ability to maintain consistency across multiple markets, service lines, facilities, and communication platforms
-Exceptional creative judgment and decision-making skills, including the ability to evaluate concepts, provide constructive direction, and elevate creative quality across all deliverables
-Strong understanding of creative production workflows, project prioritization methodologies, resource planning principles, and collaborative content development processes
-Highly effective communication and stakeholder management skills, with the ability to influence senior leaders, build consavigate complex matrixed organizational structures
-Working knowledge of healthcare marketing regulations, accessibility standards, consumer engagement strategies, HIPAA considerations, and compliance requirements impacting creative deliverables
-Proficiency with creative technology platforms, digital asset management systems, creative workflow tools, and industry-standard design and production software
-Data-driven mindset with the ability to leverage performance metrics, audience insights, and campaign results to inform creative strategy and continuous improvement efforts
-Excellent problem-solving, organizational, and leadership capabilities with the ability to balance innovation, quality, speed-to-market, and operational constraints in a high-volume production environment
To Be Considered
Required
-Education Required: * Bachelor s degree in Graphic Design, Visual Communications, Fine Arts, Advertising, Marketing, Communications, Journalism, Film Production, or related discipline
-Experience Required: Minimum 8 years progressive experience in creative direction, brand management, visual communications, agency leadership, marketing production, or corporate creative services; minimum 5 years leading creative teams
Preferred
-Additional Education Preferred: * Master of Business Administration (MBA) or Masters degree in Marketing, Communications, or Healthcare Administration (MHA)
-Additional Licensure Preferred: * Project Management Professional (PMP) or specialized creative/agile operations certifications,
-Experience Preferred: Centralized creative agency or shared-services production infrastructure within a highly matrixed corporate or healthcare enterprise
Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Benefits and Perks:
At RWJBarnabas Health, our market-competitive Total Rewards package provides comprehensive benefits and resources to support our employees’ physical, emotional, social, and financial health.
Choosing RWJBarnabas Health!
RWJBarnabas Health is the premier health care destination providing patient-centered, high-quality academic medicine in a compassionate and equitable manner, while delivering a best-in-class work experience to every member of the team. We honor and appreciate the privilege of creating and sustaining healthier communities, one person and one community at a time. As the leading academic health system in New Jersey, we advance innovative strategies in high-quality patient care, education, and research to address both the clinical and social determinants of health.
RWJBarnabas Health aims to truly make a unique impact in local communities throughout New Jersey. From vastly improving the health of local residents to creating educational and career opportunities, this combination greatly benefits the state. We understand the growing and evolving needs of residents in New Jersey—whether that be enhancing the coordination for treating complex health conditions or improving community health through local programs and education.
Equal Opportunity Employer
RWJBarnabas Health is an Equal Opportunity Employer
